How to create a product catalog on WhatsApp business.WhatsApp Business features and how to use them.How to create and set up a WhatsApp Business account.WhatsApp business or WhatsApp API, which one is for your business?.Here is the table of contents to help you navigate through the blog easily. In this article, we try to help you understand and decide between WhatsApp Business app and WhatsApp Business API. WhatsApp Business is on track to become the go-to messaging channel for customer care, with the use of WhatsApp Business APIs forecasted to increase 5,400%³ by 2024. So, if you have not started using WhatsApp as a messaging channel to communicate with your customers then you are missing out on a great opportunity to sell and provide great customer support. Moreover, 61% of customers² don’t want to install a new app or migrate to a new messaging platform just to communicate with a business. It means that most of the potential customers/ buyers/ users of your businesses are using messaging as a channel of communication and more specifically WhatsApp.
Out of that, 2 billion people use WhatsApp and 68% of these people say that WhatsApp is the easiest way to connect to the business.¹ 4 billion people in the world have a smartphone.
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